A Little Ampersand is a lifestyle blog created by two young women and good friends who each hold diverse interests. They came together to create A Little Ampersand to express themselves and inspire readers with topics ranging from pop culture, fashion, and motherhood.
To create a brand for A Little Ampersand that wraps up and is cohesive with both bloggers style and interests that also matches the tone of their writing style and content on the blog.
The logo we created is a variation of logos that are cohesive, The neutral color palette allows each post to take visual precedence on the page. Hand-lettering brings personality and a human touch to the modern, clean design aesthetic favored by the bloggers and their target audience. This project was a collaboration with designer Sarah Siroky.