Valor is a fixed gear bike movement intended to bring together a collective group of riders. Fixed gear riding being is growing in popularity in urban cities, and many riders usually form or recognize with a "crew".
To create a brand that is recognizable to this specific movement of riders that both speaks to them and their attitudes about riding.
The mark for the movement is simple and recognizable as a bike cog. In fixed gear riding, you rely on one fixed cog. The name Valor is present and strong to reinforce the feel of both riding fixed and the collective group associated with this name.
To further push the feel of the group, the concept of a self published mini magazine was created. These would be free and give an insight to what the group is currently involved in and who is in this collective. It is small, easy to hold and distribute. There are four different features, that are concise yet full of information.